Is red the colour for brands?

I believe that red is the colour for brands, it expresses leadership, pioneering spirit, courage, energy, determination and spontanity.

Many global brands have red logos either in whole or a sprint of it. Let me list some brands like Airtel, Vodafone, Wills, Pizza Hut, Dominos, Mc Donalds, Virgin Mobiles, Virgin Airlines, Air India, Malaysia Airlines, Mauritius Tourism Logo, Kingfisher, Coke, Pepsi, etc. I am sure I missed many.

Techtonic examples of visual appeal from a local perspective are GIANI, Nirulas, almost all the Radio Channels, most of the TV channels, even a water vendor has red umberella as a shed! My recent visit to Indian Express' office captured my gaze on a wall which wrote the organisation's name on a red background.

I do not rule out yellow, blue, black as active contenders. But largely the can augment their appeal with red! Contrary to my hypothesis, we have many success stories without red like Jet Airlines, Idea, and ??? any other? Please let me know.

I believe that red helps in exploiting the identity of a brand. It helps in fearless and flamboyant display of existance. It has psychological & aesthetic affect while maintaining its eyecatching visual ability, that furthers association with the brand.

Your comment matters!

Writing Fictions

Ever since I started a fiction blog, this beloved plinth has been slightly sidelined. These days I am into reading loads of blogs and came across really amazing writing, some are as follows:

http://exaltedsoul.blogspot.com/

http://average-everyday.blogspot.com/

http://dreeemzz.blogspot.com/

Hope this voyage will help me evolve as a writer, some indegenious insights about writting fictions:

You can think of numerous incidents and plan a story around it, like I considered writing on gays, love etc. But when you start typing it down, the planned story takes a different shape. Therefore beginners should just start typing down the story idea and let it carve a shape on its own!

Personal preference counts, I don’t like to get a character married/hooked, later to realize that his/her ex has come out of nowhere!

Remain factually authentic. You will have to research about facts.

You will love to find people taking on blogging after getting to learn your experience. Keep blogging or start a blog, its amazing and refreshing!

Change the location of Kasab's trial

I apprehended this before... If at all any lawyer will come forth to defend Kasab, mob backed by the 'Thakreys and allied forces' will create nuisance.

'Anjali Waghmare, the lawyer appointed to represent lone terrorist arrested in 26/11 attack Mohammed Ajmal Amir Kasab, on Tuesday told the special court that she needed a day to consider whether she would appear in the case following protests at her residence on Monday night'

The solution is to find a location out of Maharashtra to some unknown location, remember the trial of Best bakery case or via video conferencing, even better!

I really wish Anjali continues with handling the case, after all Kasab too deserves a fair deal.. Moreover Indian Judicial system with strides of unbiased trials will get a global applause.

Know your rights.. Against sexual harrasment

This is an attempt to speak out against women harassment. Below are a few blogs which address the cause:

http://www.blanknoiseactionheroes.blogspot.com/
http://hemanginigupta.blogspot.com/

Section 354: Assault or criminal force to woman with intent to outrage her modesty, under the Prevention of Harassment of Women Act, 1998 reads as:

Whoever assaults or uses criminal force to any woman, intending to outrage or knowing it to be likely that he will thereby outrage her modesty, shall be punished with imprisonment of either description for a term which may extend to two years, or with fine, or with both.

Section 509, under the Indian Penal Code (IPC) reads as follows:

Word, gesture or act intended to insult the modesty of a woman. – Whoever, intending to insult the modesty of any woman, utters any word, makes any sound or gesture, or exhibits any object, intending that such word or sound shall be heard, or that such gesture or object shall be seen, by such woman, or intrudes upon the privacy of such woman, shall be punished with simple imprisonment for a term which may extend to one year, or with fine or with both.

Please forward this to as many people as possible, it will help in stopping crime against women!

Don't condemn the language of creativity

Well we are criticising Mr. Ram Gopal Verma for his presence at the Taj, with the CM. He deserves this criticism. After all, India was shattered! Some 10 odd infiltrators taking refuge at the top-end locales, bombing us mercilessly. Mr. Verma was wrong to explicitely hold his commercial interests over the phase which the nation went through. The 60 hour long seige got the entire nation to a stand-still.

Is there any harm in filming the recent Mumbai Seige, or call it 26/11, 2008?
I dont see any!

Movies, theatre, and other forms of art, are ointments for social healing. They reflect the sensibilities of mankind, mirror social - remember the chatter bug that seem to have hit our unsensitive politicians.

As a medium, they reiterate that out intelligence is not upto the mark. It highlight the need for better security. They reflect the diplomacy going around.
We will keep condemning the attacks sitting at some high end eatery, or at the closed walls of our rooms. But the power of cinema will take it to theatre at the interiors of nation.

Movies reflection of society, a historical documentation, reflecting the society and the civilization. The gen next will bank on media archives collected at the virtual world, let them know, let them understand, let us give them the art to better find their way out, rather than messing up the facts.

Let us mature, please dont condemn the art. Bollywood has been credited with maximum film productions in the world reaching out to the tune of 9,000, in various langauges.

Please dont condemn the prospects of reeling up the seige, as these fictional accounts speaks volume about the gravity of the crisis, and bring the unsaid to the forefront.
For more pics, log on to

http://www.ndtv.com/convergence/ndtv/talkingpictures/TalkingPic-Mumbai-Attack.aspx

Permeable routes, irresponsible cues

Sunday the 30th November 2008, saw mass protests, condemning the series of 60 hour long attacks in the financial capital of India. Indiscriminate firing and binding hostages at the gun point by terrorists allegedly linked to Indian neighbour. I offer my heartfelt condolences to the victims and their families. I salute those martyred during the rescue operations....

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I am confident this will happen again, as such instances are not new to India. Terrorists were equipped to blow off 5,000 people and planted bombs at the two landmark hotels. They were waiting for the bombs to blow, so that they can escape the security cover. Thankfully the bombs did not blow at the Taj, and the one which blew at Oberio did not cause any causalities. Sadly only one terrorist was arrested, remaining were killed.

The government officials are already officially declaring their bid of resignations - seemingly this is what they think they can do at max, after exhibiting uncaring attitude for running a state.

Chief Minister of Maharashtra, Vilasrao Deshmukh, took his actor son Ritesh Deshmukh and renowned director Ram Gopal Verma for a stroll in Mumbai’s upscale Taj Heritage posts the attacks. This is seen as a gravely irresponsible act on his part. He had to resign amid stubborn circumstances.

RR Patil, Deputy CM, commented, such instances happen in big cities. This was understood as an irresponsible remark. He has quit from his official designation.

Shivraj Patil, Indian Home Minister has always been feeling the heat whenever terror strikes India. He has quit. Reason being repeated failure in the intelligence network.

Intelligence from Israel and US have come down to Mumbai, to track the 3 days long turf. We need an efficient intelligence, better vigilance, and responsible handling of crisis doing away with casual remarks by the official dignitaries. Our permeable borders and coastlines are paving ways for infiltrators. Bombings could have been averted with sleep inducing chemicals, which could have helped in catching the terrorists alive. Apparently India does not have access to these kinds of tools, which might have put India - now responsible nuclear power, on a better crisis management or to put it as terrorism management denominator.

Terror is not new to India, we are the second worst hit nation with terror in the world after Israel. This calls for assigning greater importance towards measures curbing terrorism and after attack policies. We have to holistically deal with development in economic front and supplement it with better and respectful human resource management. Such setbacks have been reported repeatedly. But no breakthrough in this regard has been achieved so far.

Politicians will propose setting up federal agencies, redrafting laws, and imparting training etc. But this practice is available more on papers than on practice. Socialists and media often catch flaws on the part administration's mishandling of such crisis. Catching the innocents in lieu of getting a pat on their backs is a commonplace for administrators during such times.

How do we mend it?

Do we see our policemen able enough to stand tall when a 20 something is firing indiscrimately?

Do we see out terror squads not letting innocents die, and handle the situation as responsible national representatives?

Can the government handle the situation anymore or should we start off with an NGO initiative aimed at imparting training to common man towards better management of terror crisis?

I am sure the government is working towards documenting the aforementioned points.

Awaiting detailed policy guidelines - on papers!

Terrorists yet again attack Mumbai !

Taj Heritage Property - Mumbai

Reflecting deconstruction from Mumbai attacks

Thakrey's are non vocal! Seems they are everready to breed hatered, so how can they miss this chance? Terrorists stroamed into their beloved Mumbai, and the city has come to a still initiated with the shootouts late at night on 26th November 2007.

Terrorist attack, justifying warnings to target Mumbai after attacks in New Delhi.

This is understood as India's gravest terror attack. Its been more than 40 hours now, and no breakthrough has been achieved on the Mumbai terror attack. Taj Heritage, Trident Oberoi and Nariman House, the three battle fields are on the top priority for news feeders across the globe. Everyone around are hooked to television sets to hear on some breakthrough on mission.

As I understand from the news updates that the terror mongers are Pakistan based, we know the reason - illtreatment of one community in India, non-observance of sharia law amongst, Kashmir issue others. They are not ready to negotiate. They are here to kill as many as possible and ultimately lie on hells lap!

But hello, would you be telling us what we should do with our policies? They pretty well control their operations with efficiency, but they cant run an economy, as for operating an economy one has to have constructing psyche, as against bulging brains for distruction.

I am sure we will come out of it, strong and well equiped to get them out from their caves alive. We are not scared, but now we are better able to braved the attacks and make them smell their shoes. In times like this, there in no hero and its not a fictional tale, we have to stand up stronger, be attentive and support the administration.

I look forward to your responses!